Our story

After their husbands passed away unexpectedly, Karine Nissim and Eloise Bune were introduced by a mutual friend in June of 2021. They quickly forged a strong friendship that helped them in their darkest days.  

As seasoned entrepreneurs they knew there was a better way to support others through challenging times. Impaired executive functioning, known as brain fog, and feelings of being alone, leave most overwhelmed and dysfunctional in one or more areas of life. By creating a customized roadmap that breaks down the mountain of tasks AND helps connect people, DayNew offers direction when the compass is broken.

We want to normalize the conversation around grief by building community and offering resources to move forward and achieve post-traumatic growth; the idea that we can live a more meaningful life of purpose not in spite of what’s happened to us, but because of it. Our mission is to help millions of people feel connected and supported following a life-changing event.

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Founding Team

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Prior to co-founding DayNew, Eloise founded the camping start-up, Tentrr, with her late husband Michael. Eloise was also the Founder and CEO of Handwriting.io where she guided the company through groundbreaking development of her handwriting replication software, four US and international software patents, product development, as well as B2B and B2B2C sales and operations. Handwriting.io was acquired in 2018.

When Eloise is not building companies, she enjoys advising start-up founders, sailing, gardening, cooking, entertaining and raising her twin girls.

Eloise Bune

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Karine is the Founder of Shmask, a shirt with a mask attached featured on the Today Show during the early pandemic, and co-founded pet services site DogVacay, (merged with Rover), with her late husband, Aaron. With a film and writing background, and rich experience as a tech entrepreneur, Karine has a keen sense of timing and creative strategy when it comes to solving modern problems.

Karine is a busy mother of three, and a prolific writer who shares her journey on instagram.

Karine Nissim

Let's heal together!

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